If your site looks authoritative and trustworthy, then users are going to be far more likely to perceive you (and your message) in a positive light.

Unfortunately, though, when your goal is to run a successful Web site, looking good is only one piece of the equation. In addition to a clean, usable design, you’re also going to need code that is optimized for search engines. Problem is, the SEO game is in a constant state of flux, and it’s a simple fact that most Web sites suffer from poor optimization. (more…)